About Me


I am currently a freelance beauty journalist and entrepreneur living in London. Having been working in the beauty industry for over 10 years I have been lucky enough to have my work published in some of the most prestigious titles in the country including Grazia UK, Hello Magazine, Mine Magazine, Tatler, Stylist, Style.com and Harpers Bazaar online. 

Since starting up as freelance I have dipped my toes into various different outlets, and am always looking for new opportunities to challenge myself. If you would be interested in working together on a project, or just need some beauty advise, please dont hesitate to email me, or get in touch on the right. 


I write for various publications on the subject of health and beauty- all my previous work including g still life and model styling, can be found in the tabs above. I have been attending fashion weeks (across the world) for years and regularly write trend reports and present trend talks, should you be interested. 


My previous experience enables me to see so many amazing niche, mass and cult brands through launches, if you would like some assistance with a new laugh, PR strategy or to brainstorm how to best approach press, please let me know. 


I have vast experience working in television and really enjoy being in front of the camera. I often support various live events presenting awards including the 2018 Johnsons and Johnsons awards, and have taken part in interviews with many amazing brands, such as Marks and Spencer, QVC and ITV's Good Morning Britain, as their 'Beauty Expert'.


I also do a lot of work as an 'influencer' through my Instagram channel (see below). I have worked with beauty brands such as Birchbox, Maybelline, Redken and Murad, as well as a small selection of fashion and travel companies. If you would like to work together on an upcoming project, please get in touch and I can send you my deck. 


Alongside freelancing I have also taken the opportunity to start my own fashion and beauty retailing concept Just Add Beauty. It really is the first of it's kind as it enables fashion retailers to dip their toe into beauty with my expertise.


I am able to curate small edits of likeminded beauty brands to sit and be sold on various fashion retailers websites and stores. The benefits for each beauty brand are that they'd gain a stockists, that targets the same audience as them and perhaps they wouldn't have approached previously, brilliant brand awareness and of course an increased revenue stream. The fashion retailer benefits are that they'd be able to dip their toes into beauty, one of the largest growing sectors in the retail industry, with the guidance of a beauty expert. For more information, please visit the website, www.JustAddBeauty.com.



2015- Fashion & Beauty Monitor Journalism Awards- Highly Commended- Beauty/ Grooming Journalist Of The Year- Short Lead

 2015- The Worldwide Magazine Media Association- FIPP Awards- Rising Star in Media- Top 12

2013- IPC Editorial Awards- Best Weekly Beauty Pages

2012- Johnson & Johnson Journalism Awards- Best New Beauty Journalist- Runner Up

2012- IPC Editorial Awards- Innovation Of The Year (For the LOOK Beauty Range)  

2012- IPC Editorial Awards- Best Beauty Journalist On A Weekly Magazine 



2014 Fashion & Beauty Monitor Journalism Awards- Beauty/Grooming Journalist Of The Year- Short Lead  

2013 Fashion & Beauty Monitor Journalism Awards- Rising Star 

2013 IPC Media 'Hero Of The Month' 

2012 Rodial Beautiful Awards- Best Beauty Pages- Short Lead

2011 P&G Beauty Awards- Best Beauty Journalist on a Weekly Magazine





E: s.j.freedman@hotmail.com

T: +447961489894



Do you have a beauty or work enquiry? Then please feel free to contact me and I'll get back to you as soon as possible.

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